• Where
    Beauty
    &
    Technology
    Meet.

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Technology

In order to create the “Virtual Mirror”, the EZface team undertook a massive challenge – to develop software capable decoding high-end products whilst recognizing distinct facial features, as well as skin tones and pigments.

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  • Recognizing the features
    of the product
  • The result - implementing the product's
    features with the pigment values in the
    relevant makeup areas
  • Recognizing makeup areas
    and skin pigments
Recognizing the features
of the product
mainImg2 Recognizing makeup areas
and skin pigments
mainImg3 The result - implementing the product's
features with the pigment values in the
relevant makeup areas
mainImg1

Try It On

A revolutionary makeup app for beauty consumers

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Rainbow

A simulation tool costume-made for hairstylists and costumers

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EZmakeup

A virtual makeup tester designed for beauty professionals

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SDK

Provides your e-commerce site shoppers the ability to try before they buy

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demo

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About us

EZface Inc. was founded By Ruth Gal and Rami Orpaz in order to provide groundbreaking virtualization solutions for everyday beauty and makeup consumers. Frustrated with the limitations of online beauty shopping, and the inability to accurately test the makeup products, Ruth sought after a solution: “Since I could only imagine how a particular shade would look on my skin tone and complexion, I needed a more lifelike simulation that would allow me to accurately 'test' the product”.

Ruth turned to technology in order to create the ultimate virtual testing platform that converts digital photographs into a “Virtual Mirror”, through which users can visualize how they would actually look while wearing various makeup products.This cutting-edge technology benefits shoppers, brands and retailers alike, and has been successfully implemented in numerous internet sites and Hundreds in-store “Try before you buy” kiosks worldwide.

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